4 million Leaves, The Game, and I Am X progress
Building the I Am X application platform is great fun. I Am Green just crossed 4 million leaves, which means that over a hundred thousand people are making millions of commitments to pro-environment actions. This was my initial dream, to get just strong action going. Now that dream has been extended to dozens of sites, with over 750K members. I’m aiming for hundreds of apps totalling millions of members over the next few months.
Now we need to bring this closer to life, by getting people to take their commitments most seriously, and measurably turn these aspirations into action. And we have a dozen ideas to push towards this goal.
We also just launched The Game on I Am Green and I Am Mom, and have already saved over 1600 sq feet of Costa Rica rainforest in just 2 days. Since that is close to the size of my house, I’m walking around imagining the trees and wildlife that could enjoy such space. Right behind me in my little office, I’ve planted a 400 year old trunk so large I can’t reach around it. To make my fantasy complete, I need to download some sounds of the jungle.
Interestingly, it seems that on facebook most people don’t delve deep into applications, or figure them out. I feel like we almost have too many features, or maybe a poor user interface, because it seems like simple, one-dimensional applications grow the fastest. But I Am X wants more, aims to really connect deeply to these areas of member identity, and offer many activities and tools. Do you feel it is true that if people need to think to use app, most of them will not?
Now if I could just find a business partner, and actually start getting some revenue to turn this into a real business.
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